Your summary: a powerful branding statement, which needs to be loaded with key words
Your most time-consuming task, so I’m breaking into workable chunks:
A) Here is the 3-paragraph format I believe is effective for most of us:
- FIRST PARAGRAPH: Communicate quickly and clearly the type of opportunities you are seeking.
- SECOND PARAGRAPH: Highlight 3 or 4 key career accomplishments that demonstrate your qualifications. [Don’t use bullet points. Make it a friendly narrative.]
- THIRD PARAGRAPH: Answer the question: How are you UNIQUE? How are you DIFFERENT?
B) After these short, clear, and concise paragraphs, add a line all on its own [for emphasis] like this:
For more information, please check out my blog: http://sharisax.com, email me at sharisax@aol.com, and follow me on Twitter @sharisax
C) Then include a COMMON MISSPELLINGS line like mine:
[Common misspellings: Wise, Wiess, Sharon, Sheri, Sherry, Shari Sax]
If people are looking for you, don’t let them miss you simply because they don’t know how to spell your name.
D) Finally, there is the SPECIALTIES section which is hugely important.
Here you put all the KEY WORDS and KEY PHRASES that people are looking for when they search the LinkedIn site. My latest understanding is that keyword PHRASES are better than single words — to help you differentiate yourself from the many others who mostly put in single words.
My LI summary as an example:
Blog Training 